Patagonia, Inc. is an American clothing company that markets and sells outdoor clothing. The company was founded by Yvon Chouinard in 1973 and is based in Ventura, California.
They have hundreds of stores in 10+ countries across 5 continents, as well as factories in 16 countries. As of 2021 their products are exclusively sold in the United States and Canada.(see the help page). began selling hand-forged mountain climbing gear in 1957 through his company Chouinard Equipment.He worked alone selling his gear until 1965, when he partnered with Tom Frost in order to improve his products and address the growing supply and demand issue he faced.